Fujifilm

This project redefines the role of a “printer” — not merely as a machine, but as a tool that transforms imagination into tangible color.

The design draws inspiration from the CMYK color system, expressed through gradient lines across white surfaces that represent a blank canvas. These colors flow seamlessly onto the floor, transitioning into a multi-tone green palette — Fujifilm’s signature color — symbolizing environmentally conscious innovation and continuous growth.

The combination of warm wooden vinyl and various shades of green carpet creates a refreshing, nature-inspired atmosphere. Beyond aesthetics, these elements also function as zoning tools, clearly defining each area while enhancing the overall user experience.

The front area is designed as the brand’s first impression, functioning as an Experience Center where visitors can engage with and test real innovations within a vibrant green spectrum environment.

Adjacent to the display area is the Guest & Presentation Room, positioned for easy access while maintaining privacy — ideal for in-depth product presentations and business discussions.

On the right side lies the Hybrid Training Room, serving as the core of organizational development. This flexible space can be divided into three smaller rooms for focused training or combined into a larger venue for seminars and product launches.

At the rear, along the window line, the space transforms into a Wellness Workstation that maximizes natural light. Informal discussion areas are integrated to encourage creativity, collaboration, and the free exchange of ideas.